Moat, CTD Consultants Technology Start Up Client sold for $850 million

Dear Moat Customers and Partners, 

On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat. This is a very exciting announcement. We are thrilled to let you know that Moat will remain an independent platform within the Oracle Data Cloud and will continue providing trusted measurement, analytics, and intelligence to you, our customers and partners. 

Our vision at Moat has always been about making brand storytelling more effective, and that is not changing. New opportunities and new collaborations will only strengthen what we are able to provide you. We will continue to work hard and continue to do what it takes to earn your trust and loyalty as part of the Moat family.

We look forward to being in touch once the acquisition closes to discuss some exciting new capabilities with the Oracle Data Cloud team. Please feel free to reach out to your account team with any questions or visit oracle.com/Moat for more information in the meantime. 

As always, feel free to reach out to me directly at jonah@moat.com. In the meantime, additional information can be found at oracle.com/moat. 

We are excited for what the future holds and we sincerely appreciate your continued support. 

 

Best,

Jonah Goodhart

Co-Founder and CEO, Moat Inc. 

 

 

 

 

 

© 2017 Moat, Inc. | 63 Madison Ave, 15th Floor | New York, NY 10016

Mass Minority Hires CTDConsultants.

Mass Minority has doubled in size since CTD was hired one year ago and is expected to double again in 2018.

This growth is attributable to a laser focused strategy based on the unique combination of a world class creative CEO with a Messianic Zeal for technology driven measurement, optimization and accountability.

Unlike most start-ups, Mass Minority has attracted Clients from all the the world as well as major global brands like Ancestry.com

Aimia Hires CTDConsultants

Aimia hired CTD in the spring of 2015 to manage their agency alignment, SOW, Contract and satisfaction optimization.

Lynn Chow. Senior VP Account Service at Aimia agency Cossette confirms that the relationship is much improved as a result of the two way quantitative feedback set up by CTD.

"The working relationship and alignment there continue to improve.  From my outside perspective, it certainly seems that implementing the feedback process and having the information to work from 1-2x per year has been beneficial for both sides." Sept 06/2017.

Chris Willoughby, GENERAL MANAGER, BRAND & MEMBER MARKETING confirms this in September 2017. "Great improvement in results this wave.  I'm quite pleased."

CTD Completes Largest Canadian Agency Review ever.

Only P&G spends more on advertising than Rogers Communication, (RCI), but all of RCI is with one agency while P&G is split between several shops.

Rogers Senior management confirmed that the CTD review process accomplished the goals in addition to the objective; to assist Rogers in finding the ideal agency partner for the next decade.

SUMMARY OF GOALS

Design and implement a less protracted painful process than a traditional agency search.

Get the maximum amount of analysis and productivity out of the selection process.

Make it more meaningful and fun for the Rogers stakeholders.

Make it more fair and productive for the agency participants.

Generate positive press for Rogers within the Marketing and Advertising community

Rogers hires CTD

CTD is currently conducting one of the largest Agency Re-Alignments ever done in Canada for Rogers, Canada's 2nd largest advertiser. Only P&G spent more.

http://www.marketingmag.ca/news/agency-news/rogers-launches-creative-agency-review-94077

Rogers Press release.

"Rogers Communications Announces Request for Proposal for Brand Creative Agency
TORONTO, Nov. 15, 2013  – Rogers Communications, Canada’s leading diversified communications and media company, today announced it will commence a request for proposal (RFP) for a new creative advertising agency for the communications division of the Rogers brand.

“Canadians are more connected online than ever before, and as a result digital is an integral part of our marketing communications strategy,” said Shelagh Stoneham, senior vice president, general manager of brands and marketing communications, Rogers Communications. “It’s been eight years since our last creative agency RFP. This is the right time for us to reevaluate our advertising approach and partners to ensure we continue to engage in a relevant dialogue with the brand’s target audience. We look forward to beginning the RFP process, and hearing from the industry’s most sought after leaders in advertising and digital communications.”

Rogers is in search for a national English and French brand agency with expertise in digital communications, above the line creative advertising, and retail marketing and execution. A decision is expected to be announced by March 2014.
Rogers last RFP for a creative agency was conducted in 2005. Incumbent agency Publicis has been invited to participate in the RFP to service the account nationally, along with nine additional agencies. A complete list of participants is as follows:   

·         Anomaly
·         BBDO Canada
·         DDB Group Canada
·         DentsuBos
·         JWT Canada
·         KBS+P Canada
·         Publicis Canada
·         Saatchi & Saatchi Canada
·         TBWA/Canada
·         Y&R Canada

The review does not affect agency assignments for the Fido and Chatr Wireless brands. CTDConsultants New York is advising on Rogers marketing communications resources and will assist the company throughout the RFP process to select a strategic creative agency partner.

About Rogers:
Rogers is a leading diversified Canadian communications and media company.  We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services.  Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.  We are publicly traded on the Toronto Stock Exchange (TSX:  RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

For more information:
Michelle Kelly
Senior Manager, Communications
Rogers Communications
(416-935-2676)
Michelle.kelly@rci.rogers.com"